Founded in 2019 by Lauren Kurtz — Après Actif is a minimalist lifestyle apparel brand inspired by ski + snowboard culture.
It started as the pursuit of a better state of mind. We push ourselves out of our comfort zones and celebrate the small wins on a daily basis. Chasing the after-sport endorphin rush to experience the Après lifestyle.
At Après Actif, we strive to create minimalist apparel that can weather many seasons, but more importantly - our mission is to inspire our community to do just the same.